Keeping New Parents In Style With Money In Their Pockets.


Lux.Baby is Bay Area born and raised, a tech-enabled luxury rental company for the most formative months of a baby’s (and new parents’) life. We’re redefining rental, because we believe it shouldn’t break the bank to raise a baby with curated style. 

We believe useful baby items shouldn’t end up in landfills or posted on Craigslist Free sections when babies quickly outgrow them. By renting otherwise costly luxury baby items Lux.Baby parents save hundreds of dollars, have more flexibility in the most challenging months of parenthood, and never compromise style, quality, values, or functionality.

We are proudly enabling a luxury life and offering a fresh, modern alternative to mommy swapmeets.

The Facts


The average amount new parents will spend on items (not healthcare) in the first year.


The average number of times millennials move before buying a house.


Furniture ranks first in the category of least recycled household items in the U.S.

19.6 billion

Pounds of cheap furniture that end up in a landfill annually.


The average number of kids a millennial family in California will have.

We firmly believe there’s no reason to buy and keep cheap baby essentials. Renting with Lux.Baby can free up money, space, and peace of mind so days can be spent focusing on what actually matters.

The Lux.Baby Team

Alex & Alicia



Head of Design


Head of Marketing

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